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Esthetic dentistry clinic · Dorobanți, Bucharest
Dental Concept Studio
A photographic atlas: the clinic’s work, on the measured black of its own clinical photographs.
See the demo
Where we started
The clinic already had the best possible material: clinical photographs taken by the dentist, on black.
The site just had to stay out of their way.
The signature
“The Atlas”
The cover is made of veneers that move, one by one, into the final smile. The black of the page is the measured black of the photographs, so the images have no edges. Every photograph has a number and a caption, as in an atlas.
What we built
- 01The veneers as 3D models with the correct anatomical shape
- 02A simulation of implant planning
- 03The doctors’ portraits, brought into the same light
- 04The “dcs.” monogram
- 05Bodoni Moda, with the optical axis tuned for headings
In numbers
- #040303the measured black of the photographs
- 3Dthe veneers on the cover
- 1page, designed as a cover
What we measured
#040303photographic black#E7E7E9ceramic#AAA59Fshadow#6B5456mauve#903A2Dlacquer
The type Bodoni Moda + Hanken Grotesk + Geist Mono
Projects are shown with our clients’ consent, in their presentation (demo) version — not the delivered one.