Visual identity

Name, logo, palette and typography — measured, not picked from memory.

Who it’s for For new companies, companies with a logo from 2005, and anyone who gets mistaken for the competition.

What you get

Name
Checked proposals: how it sounds in your market’s languages, which domains are free, who else uses the name.
Logo
From the real handwriting of the people in the company, vectorised — or a monogram we draw.
A measured palette
Colours taken from your space, product or logo, from photographs, not from memory.
Tested typography
Font pairs checked on the accented letters of every language and at the size of a 150 px headline.
One file
Colours, fonts, spacing, shadows — in a single file the website uses too.
Print
Business cards, badges, certificates, posters, presentations.

What it costs

€500–900

Questions

Can I keep my current logo?

Yes. Often we clean it up, redraw it as a vector and build the rest of the identity around it.

How much is it together with a website?

€400–700 instead of €500–900: we do the research for the identity and the website only once.

Do I get the files?

Yes: the vector logo, the palette, the fonts (all licensed for commercial use) and the guide.

Have you done this for yourselves?

Yes. The name Karmin is made of our letters: K, I, N from Niki; A, R, M from Mara.

Tell us what you do and who it’s for. The two of us will answer — not a bot, not a junior.