Dental practice · Bucharest
Happy Smile
A family dental practice in an old house in central Bucharest. The site walks you from the waiting room to a door that opens — and behind it, two signatures.
See the demo
Where we started
A dental patient is afraid. The site had to answer that fear before anything else: who treats you, what happens at every step, what it costs.
And it had to show the place: an old house with warm light, nothing like a hospital.
The signature
“The Walk”
We filmed the walk from the waiting room to the practice door on a phone, in 11 seconds. The footage became 218 frames, drawn as you scroll. The white double door opens in 3D, cut out of the real photograph, and behind it two signatures write themselves with the real thickness of the nib.
What we built
- 0121 pages: treatments written as recipes, emergencies, the first visit, prices, questions
- 02A palette measured on the practice’s walls: walnut, ochre, brass
- 03The “hS” monogram, from real handwriting
- 04Public prices by group, with the range in plain sight
- 05An emergencies page: what to do on the way, and when to call 112 instead of the practice
- 06Structured data for Google: practice, treatments, FAQs
In numbers
- 218frames in the opening scene
- 21pages
- 11 sof phone footage
What we measured
#E8E5D2paper#8A6B4Cwalnut#7B522Dbark#C58436brass#2A150Ashadow
The type Young Serif + Instrument Sans
Projects are shown with our clients’ consent, in their presentation (demo) version — not the delivered one.