01 · Dental practice · Bucharest
Happy Smile
A practice in an old house in the city centre. The page walks you from the waiting room to a door that opens in 3D — and behind it, two signatures writing themselves.
- The filmed walk
- 218 frames
- 21 pages
Studio for websites, platforms and identity · Bucharest
Madeto measure.
Websites, platforms and visual identities for clinics, congresses and companies that don’t want to look like the one next door. Made by the two of us, from the first call to launch day.
AaHappy SmileAaVacuservAaPro Instal GrupAaSSERAaDental Concept Studio?yours
Work · The Wardrobe
We don’t have a house style. We have clients.
Five clients, five costumes. Scroll: the page puts them on one by one — the colours, the type, even the way it moves.
- Happy Smile
- Vacuserv
- Pro Instal Grup
- SSER
- Dental Concept Studio
- yoursNext
02 · Vacuum engineering · since 1991
Vacuserv
What a vacuum pump does is hard to put into words. So the page pumps itself down as you scroll: pressure drops from 1013 mbar to 10−9, and the molecules thin out as you go.
- “The Descent”
- 1013 → 10−9 mbar
- B2B · tenders
03 · Underfloor heating · since 1999
Pro Instal Grup
The house seen through a thermal camera: the board, the pipes, the screed, then the heat rising from the floor. And a calculator that tells you, under EN 1264, how warm your floor will be.
- “Infrared”
- EN 1264 calculator
- 10 pages
04 · International congress · every May since 2004
SSER
The speakers’ poster comes apart as you scroll and every name flies into its place in the programme. Behind it, the registration platform: accounts, payments, invoices, QR tickets and the scanning app at the door.
- “Line-up”
- registration platform
- 43 speakers · 12 countries
05 · Esthetic dentistry · Dorobanți
Dental Concept Studio
A photographic atlas on the measured black of the clinical photographs: a cover of veneers that move, one by one, into the final smile.
- The Atlas
- 3D veneers
- implant simulation
Yours is next.
Tell us what you do and who it’s for. We’ll measure the rest: the colours, the type, the way it moves — until it looks like no one else.
Let’s talk
What we do
Not just websites.
We also build what sits behind them: the systems that register people, take payments, issue invoices and send tickets. And everything that makes them look like you.
- Websites that don’t look alikePresentation websites with an identity of their own, in as many languages as you need.Happy SmileVacuservPro Instal Grup
- Platforms and systemsRegistrations, payments, invoices, tickets and a team dashboard — designed by people who have sat at the registration desk.SSER
- Events and congressesA congress website that reads like a festival and works like an agenda.SSER
- Visual identityName, logo, palette and typography — measured, not picked from memory.Happy SmileDental Concept StudioPro Instal Grup
- Image and copyArt direction, filming, photography and copy in six languages.Happy SmileDental Concept Studio
- Data and toolsCalculators, maps, reports and tools that do the heavy lifting for you.Pro Instal GrupSSERVacuserv
Where we come from
We’ve been on the other side of the desk.
Before we built registration systems, we sat at the registration desk: badges, certificates, speakers, sponsors, attendees asking the same question for the tenth time. That’s why our platforms don’t feel like a form.
12 editions of medical congresses, organised by the two of us
- 2021SSER
- 2022SSER
- 2023SSER
- 2024SSER · Dent-X
- 2025SSER · Dent-X · ESCD
- 2026SSER · Dent-X · ESCD · CMSB
How we work
Five steps. Always the same.
- 01
We listen
A 30-minute conversation: what you do, who for, what gets in your way today. No forms to fill in.
- 02
We measure
The colours of your space, the light in your photos, the way people search for you on Google. Nothing from memory.
- 03
We pick the signature
One thing your site will be remembered for, drawn from what you already have: a film, a process, an object.
- 04
We build
Page by page, with the demo in plain sight: you see every step on your own phone, not a PDF at the end.
- 05
We launch and look after it
The domain in your company’s name, the site on free, fast hosting, and us one phone call away.
The two of us
Two people, from the first call to launch day.
Blaj Nicolae Petru
Design and code
From the measured palette to the last line of the registration system.
Mara Lăzărescu
Art direction and clients
Decides how each client looks, in what material, in what light. And she’s usually the first voice you hear.
- Final year, Dental Medicine, Carol Davila University
- On a scholarship every single year
- Mihai Viteazul National College alumni
- English C1 · French B2 · German C1
Our unit of measure
218. That’s how many frames it took for one scene to go from “you can see the seams” to “brilliant”. The idea was the same. The execution decided.
Numbers from our work, not from ads
- 10−9mbar — the pressure the Vacuserv page pumps down to
- 23editions of the SSER congress, one every May
- EN 1264the standard behind the floor calculator on the Pro Instal site
- 6languages on this site
- 0themes bought
Pricing
Said up front.
Real ranges, not a “from” that triples along the way. Complex projects get a written quote. Prices exclude VAT.
Essential website
5–7 pages, designed from scratch on your identity.
€1,000–1,500
1–2 weeks
Website with a signature element
Everything in the essential website, plus the signature element, like the projects in the Wardrobe.
€2,400–3,600
3–5 weeks
Visual identity
If you have no logo or want a new one: logo, palette, typography, guide. Together with a website: €400–700.
€500–900
1–2 weeks
Google visibility
Your Google profile sorted, structured data, local SEO. Included in every website.
€300–400
one day
Platforms, systems, congresses
Registrations, payments, invoices, tickets, team dashboard.
on request
written quote after a 30-minute conversation
Let’s talk.
Tell us what you do and who it’s for. The two of us will answer — not a bot, not a junior.